Designed in New Zealand, Orca wetsuits for triathletes and ocean swimmers are ultralight and flexible, made from the most technologically advanced neoprene-like materials.
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Typically, technology products for the developing world are hand-me-down versions of their western equivalents, of inferior quality and utilising lesser technologies.
Work
BMW chief of design, 1992–2009 - On the biggest barriers to new ideas in mobility design
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Co-founder of design firm Cato Partners
On building a strong international profile for his
business
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Founder of design firm frog design -
On what inspires and drives him
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CEO Philips Design, 2012
On design thinking
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CEO of Philips Design, 1991–2011
- On managing creative teams
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Chief design director for Kia Motors Corporation
- On the unique abilities of designers
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Co-founder of design firm Seymourpowell -
On the most important directions for design
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Founder of design firm RKS
On the demand for design
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