The look into the future of Ferrari includes twenty models in shining red, black and silver from finalists who will now work with Ferrari designer Pininfarina. 

The Ferrari prototypes are at a scale of 1:4 and have been described by judges as innovative and practical. These prototypes will go on an international touring exhibition after Germany.

Called, Ferrari: New Concepts of the Myth the exhibition brings a range of new Ferrari types from tomorrow’s automobile designers.

Besides constructing a model of the design, the conditions of the competition included creating a design fulfilling specific demands. The designs had to be innovative, creative and fresh on the one hand, while also taking into account aspects of practical realisation.

The dimensions of the latest V8 mid engine and V12 front engine sports cars served as a basis for proportions and measurements for students.

More than one hundred students of the Instituto Europeo di Design, Turin, Coventry University – School of Art and Design, Coventry, Tokyo Communication Arts School, Tokyo, and the Centre of Creative Studies, Detroit, USA, took part in the competition.

The New Concepts of the Myth competition was organised by Ferrari together with their regular designer Pininfarina and was supported by the aluminium producer Alcoa, who supplies Ferrari. 
 

comments powered by Disqus

More Articles

Turning objects into tales

Turning objects into tales

“I do not do art but industrial photography. We go into the object, interpret it and provide it with a new soul.” This was Aldo Ballo’s imperative when, in the 1950s and 60s, the Milanese photographer and his wife (Ballo+Ballo) became the preferred choice of architects, designers and companies.

Share, Work

Riding the waves

Famed Iraqi–British architect Zaha Hadid has turned her hand to yacht design. Having conceived a master prototype of a 128 metre yacht, she has now collaborated with German shipbuilders Blohm+Voss to bring it to life in a family of five individual 90m yachts – the Unique Circle Yachts.

Play
Lights and brights

Lights and brights

Three members of the colour and trim team at General Motors Holden in Melbourne spoke to Curve’s Belinda Stening about local and international trends in automotive colour.

Play, Share, Work