The look into the future of Ferrari includes twenty models in shining red, black and silver from finalists who will now work with Ferrari designer Pininfarina. 

The Ferrari prototypes are at a scale of 1:4 and have been described by judges as innovative and practical. These prototypes will go on an international touring exhibition after Germany.

Called, Ferrari: New Concepts of the Myth the exhibition brings a range of new Ferrari types from tomorrow’s automobile designers.

Besides constructing a model of the design, the conditions of the competition included creating a design fulfilling specific demands. The designs had to be innovative, creative and fresh on the one hand, while also taking into account aspects of practical realisation.

The dimensions of the latest V8 mid engine and V12 front engine sports cars served as a basis for proportions and measurements for students.

More than one hundred students of the Instituto Europeo di Design, Turin, Coventry University – School of Art and Design, Coventry, Tokyo Communication Arts School, Tokyo, and the Centre of Creative Studies, Detroit, USA, took part in the competition.

The New Concepts of the Myth competition was organised by Ferrari together with their regular designer Pininfarina and was supported by the aluminium producer Alcoa, who supplies Ferrari. 
 

comments powered by Disqus

More Articles

Some like it slow

Some like it slow

In pre-industrial times, the success of an object was defined less by the design than by the ability of the artisan to work the materials. It used to be that quality required time. Time that was not spent in defining and designing what was to be made, but in the making of the single piece itself.

Rest, You
Crystal bright sparks

Crystal bright sparks

Nachtmann’s heritage as a glassmaker extends over two centuries and the company was looking to shape a path for its future, while respecting its past.

You

Mudder of invention

In 2012, Tough Mudder had gone global, with 35 events and half a million participants, but it wanted fresh ideas and innovation for new obstacle design.

Play
A tradition in recognising excellence

A tradition in recognising excellence

Australia has enjoyed a long history of supporting and promoting design. Simon Jackson looks at two important awards in the history of industrial design – the Sebel Design Award and the National Award for Inventors.

Share