Peter Baron is the creator of a new plastic straw that comes filled with beads of flavour so that as you sip slurp or suck through the straw the plain milk changes to chocolate, strawberry or ‘bananahh’...

Called the ‘Sipahh’, the regular sized straw features the flavour beads that look a bit like tiny hundreds and thousands.

According to Sydney based Baron, Australia was the most likely place in the world to come up with a new way of drinking milk.

“Being a baby boomer, I was used to the free milk program at school and became a ‘pint a day’ milk addict in adult life. While most people acknowledge the importance of dairy products in a healthy diet, in Australia we probably have the most positive attitude to milk in the world.

“Even the name ‘milk bar’ in Australia is unique – what does the image conjure up... suggesting to a non-Australian to buy cigarettes from a milk bar?”

Baron said the only place in all of Los Angeles where he could buy milk was at McDonalds: “The notion of cookies and orange juice somehow does not ring true. 

“The Sipahh came about from the biggest milk question of all. Why is flavoured milk three times the price of regular milk? The challenge for us was to produce a delivery system that would taste better, give more choice of flavours and importantly, knock out the enormous amount of sugar in flavoured milk.”

According to Baron the road to success for the Sipahh has not been easy.

“Working on the principle of a straw and drawing milk through a sieve, the product has been through so many steps backward and forward that it could create a new dance. Tiny holes at each end of the Sippah allow milk to be sucked up through the flavour beads.

"Anyone who ever thought that creating a new brand category is a sprint to the patents office is wrong. It is like running a marathon with three very heavy technical, legal and financial back packs.”

Baron says it was a call in the middle of the night that finally got the product rolling.

“Sometimes telephone calls at 3am are not always family related or wrong numbers from the alcohol challenged. Three years ago such a call was from a large company in the USA that had found my name after the US patent application had flagged it in their very resourceful search systems.

“In July this year, that call resulted in a trial order for 60,000 handmade units for Denny’s Restaurant group. The Sipahh is on trial in eight outlets from a total of 1470. Ironically, the US patent was approved on the same day we airfreighted out.”

Baron says while the future looks bright, it will also provide the biggest challenge. “Mechanisation looks like a good option next time. The pool of friends prepared to be sterilised and wear white hats has dried up.”

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