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2012 BraunPrize open for entries

2012 BraunPrize open for entries

The 2012 BraunPrize is the 18th awards program since the launch of the prestigious BraunPrize in 1968 and is set to be the most competitive yet. The new theme, Genius design for a better everyday, embraces the increased relevance of a well-designed product to help improve all aspects of our everyday life.

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Design for victory

Design for victory

In no other field is so much importance attached to the perfect handling characteristics of technical aids as it is in sports. Equipment serves to enable participants to achieve maximum performance, where sometimes only milliseconds or millimetres can decide between success and failure.

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World wide masters

World wide masters

David Webster, head of IDEO San Francisco, believes IDEO’s outstanding global success reflects a philosophy of listening and collaboration.

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