“Designers have a deep understanding of the entire product range and what the whole range will look like into the future. As designers we have these very clear pictures and visions in our heads, and nobody else has this with such clarity. Designers are able to look to the future much more easily than others. So they have this great advantage over other specialist members of a team.

“Designers also understand users very well, which is a very important part of the design of any vehicle. Compared to marketing people – who are skilled in knowing what people want now – designers have incredible foresight. Designers have the imagination and understanding of what products are suitable for a particular application and what people will appreciate in the future.”

Curve Issue thirty-five, 2011
 ‘Peter Schreyer’ by Belinda Stening

read the original article

comments powered by Disqus

More Articles

Round sound

Round sound

We’ve come to expect portable speakers to be a 
certain shape and size.

Play
Microwave timber – a new look

Microwave timber – a new look

By adding value to Australia’s wood products, timber industries across the country are working to reduce the high level of imports and expand export opportunities.

News
Leaders in design

Leaders in design

Four of the world’s top international design leaders from Europe, North America and the United Kingdom share their views on design leadership and the important role design plays in business, for this feature story.

Share, Work