Inspired by British Special Forces training, it consists of a 10–12 mile military-style obstacle course designed to test a person’s strength, stamina, mental grit and teamwork.

Having read the book Change by Design – by Tim Brown, the CEO of IDEO – Tough Mudder’s
co-founder Will Dean decided that this product design consultancy would be just the design team for the job.
“I like all the obstacles we designed for different reasons but I especially like the North Poles concept, which tests participants’ strength and mental grit by having them climb across frozen poles pumped with ice water to a centre platform that then hits them with high-pressured cold water. It’s a challenge we haven’t seen in any other obstacle race and is conceived to be breathtaking, hand-numbing and awakening at the same time,” say the designers.
Curve Issue forty-four, 2013
‘Mudder of invention’ by Tanya Weaver

comments powered by Disqus

More Articles

Imaging looks below the surface

Imaging looks below the surface

It’s easy to see why nanotechnology has become a buzz word for contemporary design, but once you remove all the hype, the opportunities for future developments in materials become infinite.

Work
Showcase for materials

Showcase for materials

The Materialica Design Awards, are an important showcase of Europe’s top design using new material applications. The awards are considered a platform for product engineering and product design in Europe and provide an important stimulus for industry.

News
Vintage revival

Vintage revival

Remember cruising around the neighbourhood, back in the day, with the wind in your hair as you pedalled your old road-bike – a steel beast on a slender frame, built to last, taking hills, gravel roads and alleyways in its stride?

Play, You
Awarded for innovation

Awarded for innovation

The Design of the Decade 2010 competition celebrates the importance of industrial design's contribution to society and business success.

News, Share