Inspired by British Special Forces training, it consists of a 10–12 mile military-style obstacle course designed to test a person’s strength, stamina, mental grit and teamwork.

Having read the book Change by Design – by Tim Brown, the CEO of IDEO – Tough Mudder’s
co-founder Will Dean decided that this product design consultancy would be just the design team for the job.
“I like all the obstacles we designed for different reasons but I especially like the North Poles concept, which tests participants’ strength and mental grit by having them climb across frozen poles pumped with ice water to a centre platform that then hits them with high-pressured cold water. It’s a challenge we haven’t seen in any other obstacle race and is conceived to be breathtaking, hand-numbing and awakening at the same time,” say the designers.
Curve Issue forty-four, 2013
‘Mudder of invention’ by Tanya Weaver

comments powered by Disqus

More Articles

Sean Carney

Sean Carney

Bringing more than 25 years of experience as an international creative leader in design and management, Sean Carney is the new Chief Design Officer for Philips and Chief Design Officer for Philips Consumer Lifestyle.

Share, Work
Reinventing the wheel

Reinventing the wheel

Design solutions for the world’s transportation and mobility needs in 2050 was a theme that ran through many of the design studio concepts at the Icsid Congress in Singapore – and the Smart Cities group from the MIT Media Laboratory hosted a design studio with a clear focus on the reinvention of the automobile.

Share