Inspired by British Special Forces training, it consists of a 10–12 mile military-style obstacle course designed to test a person’s strength, stamina, mental grit and teamwork.

Having read the book Change by Design – by Tim Brown, the CEO of IDEO – Tough Mudder’s
co-founder Will Dean decided that this product design consultancy would be just the design team for the job.
“I like all the obstacles we designed for different reasons but I especially like the North Poles concept, which tests participants’ strength and mental grit by having them climb across frozen poles pumped with ice water to a centre platform that then hits them with high-pressured cold water. It’s a challenge we haven’t seen in any other obstacle race and is conceived to be breathtaking, hand-numbing and awakening at the same time,” say the designers.
Curve Issue forty-four, 2013
‘Mudder of invention’ by Tanya Weaver

comments powered by Disqus

More Articles

Redefining excellence

The Windows Phone 7, by the Windows Phone design team, was designed around who users are, rather than what they do, to focus on making the end user ‘king’.

Work