“I am very curious and consume information like crazy. I daydream a lot and I refuse to separate design from real life. In business, I follow Marc Aurel’s advice to leaders: ‘Be royal in what you do, but don’t expect to be popular’.

This isn’t as easy as it sounds. I am driven by my mission to give culture and creativity a more prominent place in business and in our society. This means that we creative people have to be more competent when it comes to business, money and management. And we need to be less egotistical – design is about elitist collaboration.”

Curve Issue twenty-three, 2008
 ‘Advocating holistic design’ by Belinda Stening

read the original article

comments powered by Disqus

More Articles

Green by nature

Green by nature

The packaging of a new range of body products, Ethos, handsomely reflects the brand’s personality – natural, healthy and honest.

You

Digital dreams

In order to figure out how architect Guto Requena thinks, you should see his remake of a Lina Bo Bardi’s chairs. I had the fortune to see it last year.

Work
Design for the human experience

Design for the human experience

‘THIS IS NOT A BOOK’ is the headline on the website 
for Niels Diffrient’s recently self-published autobiography 
titled Confessions of a Generalist.

Share

Workplaces of the future

Gone is the equation office = playground. The places where we work will increasingly look like homes and will make us perform and feel better.

Work