Water-resistant and with a sports inspired aesthetic, designed for an active lifestyle, stats and progress can be automatically synced and shared to help motivate and inspire an athlete or fitness enthusiast.

The idea behind the NikeFuel algorithm is that it creates a shift in a person’s focus while they’re training or working out, and in general activity levels throughout the day.
Instead of thinking about how much energy a person is burning, the Fuel system focuses on how much activity they are accumulating, while also allowing for a context for comparison with others.
Curve Issue forty-one, 2012
‘Fuelling the fire’ by Belinda Stening

read the original article

comments powered by Disqus

More Articles

Pop up space saver

Pop up space saver

The classical paper folding Chinese take-away box has provided plenty of inspiration for a new range of Tupperware containers.

Rest, You
Emotional ergonomics

Emotional ergonomics

Richard Seymour is one of Europe’s leading product designers. Since forming Seymour Powell, with his partner Dick Powell, in 1984 the UK based consultancy has risen to a commanding position on the international stage, with clients as diverse as Ford, Nokia and BMW.

Share
Digital selection

Digital selection

Standing by his Digital Cabinet project at the aDaptation exhibition in Eindhoven during Dutch Design Week, Jon Stam explained his credo: “Everyone is a designer. Everyone designs tools and systems to make their lives easier and more meaningful. This is why I like to have discussions over my work with people of all backgrounds.”

Play, You