Called GoFlex the containers have a concertina shape that can be flexed to expand or contract to a flat form for space saving in storage and transport.

In a radical departure in form from ordinary plastic tub style containers, the range is aimed at convenience and versatility.

Tupperware’s vice-president of engineering and product development, David Kusuma, said GoFlex could be carried in a flat state and then expanded any time for use.

“The GoFlex product originated out of Tupperware’s desire to develop truly convenient and space saving storage. Our objective was space saving in transport, in storage and even in washing. The containers can be stacked like plates in the dishwasher and washed flat.”

“Technology requirements turned out to be the main driver for the final design. We had to take into account the way the product needed to function and the manufacturing processes selected to produce the product strongly influenced the final shape and form.”

According to Kusuma, the GoFlex brief involved a range of features including the need for it be highly adaptable – to be used for both basic food storage and also for food ‘on the go’. It needed to expand easily when in use and ‘magically disappear’ when not in use.

Like other Tupperware products, the range is completely water-tight when the container is engaged but is unique in the way it can expand or close for dishwashing requirements.

“While many design directions were originally evaluated, the success of the final solution was based on a combination of hard and soft materials,” Kusuma explained.

“A network of living hinges was developed in parallel with the materials to meet the performance expectations of this unique application.”

GoFlex has won a number of design awards including the Red Dot Award – Design Zentrum Nordrhein Westfalen and was listed as one of the twenty-five best products of the year by Fortune Magazine.

Kusuma says the development was a highly interactive and iterative process. “Because the product functionality was highly dependent on the geometry and end materials, prototype moulds needed to be built for each concept stage to prove out the functionality.

"We employed a long and detailed process to ensure that the product combined the highest functional value, was user friendly and met all of Tupperware’s long-term quality standards”.  

comments powered by Disqus

More Articles

Creating design excellence

Creating design excellence

Lars Erikson, director of design, Electrolux Asia Pacific, believes design excellence can only be achieved if designers work together to raise the profile of the profession by establishing a strong community with a powerful voice.

Share, Work
Think big

Think big

The recent Small Thoughts Big Ideas exhibition, held in Singapore, showcased the work of fifteen accomplished industrial designers, all from strict corporate backgrounds, who were given the freedom to “design anything they want”.

Share
Ideas kept clean and simple

Ideas kept clean and simple

With a focus on beauty, sustainability and craft, the human touch was a feature of entries in this year’s US based Industrial Design Excellence Awards.

News
Race for Melbourne’s baton design

Race for Melbourne’s baton design

Melbourne’s 2006 Commonwealth Games will provide an opportunity for local designers to display their talents to an international audience. And one of the most sought after projects is the design of the Queen’s Relay Baton.

News, Share