Written by Walter Vandervelde, and published by BIS, When the Box is the Limit is for professionals who are convinced that creativity plays a key part in our daily work environment. It’s for people who are aware of the boundaries that take away the ‘sky is the limit’ illusion. The ultimate goal of Vandervelde’s book is to turn undeniable reality into a real creative advantage.

As a pioneer Professor ‘Idea and Innovation Management’ at Erasmus University College, Brussels, Vandervelde is a business creativity expert. He has thirty years of industry experience and is an enthusiastic speaker and trainer who encourages people to fully use creativity to create change and innovation.


Published by BIS, When the Box is the Limit is available direct from its dedicated WBL website where you can also become an active member of the WBL Open Innovation Group.

The book details five techniques specifically created to facilitate brainstorming sessions. The Propeller and The River techniques are aimed to work on challenges with natural constraints. The Frugalizor, The Casual Constraint Contest and Tree of Trade techniques use self-imposed constraints as stimulators to come up with new and surprising ideas.

Some techniques work better for enhancing or developing new products and services, while others are more focused on general problem solving.

The When the Box is the Limit book comes with a password you use to download all the tools needed for each of the five techniques

Vandervelde created When the Box is the Limit with the intention of creating a “real community” of and for people who are passionate about creativity and innovation. And people who are driven by curiosity and the need to improve things.

“I strongly believe in the power of collaboration. I don’t want to do this as an authority, but as a ‘primus inter paris’, a moderator who structures the box a little bit. An open box, for sure, that welcomes everybody,” he says. 

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