Veryday is the first Swedish industrial design firm to win this prestigious design award, in the history of the Red Dot design competition. The industrial design consultancy has an impressive design track record – with clients including PepsiCo, Microsoft, GE Healthcare, 3M, Spotify, BabyBjörn, Electrolux, Gillette, Nokia, RollsRoyce and IKEA.

“Although we have received over 220 design awards throughout the years, this title is by far the highest distinction in the design world.

“Winning this award means that we have succeeded in consistently creating innovative, functional and inspiring design solutions for our clients, based on deep insights into what people really need, feel and desire.

“Our unparalleled knowledge about the users is key to our success,” said Krister Torssell, CEO of Veryday.

This approach is reflected in the design of the EzyStove, awarded a Red Dot: Best of the Best award in 2012. The low-cost stove provides a durable and sustainable way to cook on a flame using very little wood.

This year, several designs from Veryday won Red Dot Award: Product Design awards, including the design of the Carevo shower trolley for the manufacturer ArjoHuntleigh.

The industrial design firm was established in 1969, previously known as Ergonomidesign, and has created numerous industrial design classics such as the BabyBjörn baby carrier; the world’s first computer with separate keyboard; the renowned SAS coffee pot and the Koenigsegg sports car.

Veryday boasts a strong commitment to people-driven innovation as a way of improving every day life (making every day a Veryday). With 70 design specialists on its team, the company has offices in Stockholm, New York, Shanghai, with representation in London.

Veryday now joins an impressive list of Design Team of the Year winners, including Adidas, Apple, BMW, Bose, Frogdesign, Sony, Grohe, Pininfarina and Porsche, LG and Lenovo.

The Veryday design team will receive their award, along with the challenge cup “Radius”, at the Red Dot Gala ceremony in Essen, Germany on July 7.

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