Today, design transcends geography, language, culture, discipline and even physical reality. Designers working across these boundaries have much to learn from one another, and the 2013 SEGD Conference in San Francisco on 6–8 June will celebrate the boundless impact of design on a global scale.

The annual SEGD Conference is the only international design event focused on visual communications in the built environment. The 2013 SEGD Conference, ‘Above the Fog’, will be headquartered at the historic Fairmont San Francisco Hotel atop Nob Hill, where key speakers will share their passions, their portfolios and their perspectives on what it is to be a global design practitioner.

Inspired by the famous fog that descends on the San Francisco Bay, ‘Above the Fog’ will invite participants to look for blue sky and inspiration above the fog and to connect with designers, artists, planners, makers and global thinkers from around the world.

The session ‘Into the Blue Sky: Global Design Visions’ will feature:

  • Vince Frost, Chairman and Creative Director of Frost* Design, the Sydney-based interdisciplinary strategy and design firm that brings clients’ ideas to life across multiple dimensions and brand touchpoints, from digital to print and environmental. As one of the most significant contemporary leaders in global design, Frost has impacted not only the Australian design community but also designers, students, and clients around the world.
  • Claudia Boggio and Alfredo Burga, Principals of Lima, Peru-based Infinito, the largest creative studio in this rapidly emerging country. Their work for commercial and cultural clientele ranges from an exhibition on the discovery of Machu Picchu to award-winning brand development for a popular Peruvian restaurant.
  • Sascha Lobe, Creative Director of L2M3 Kommunikationsdesign GmbH, the Stuttgart-based studio that offers cross-media services in information, signage systems, and corporate design. Lobe’s work is known for its fusion of experimental typography, amplified scale and architectural context.
  • Natasha Jen, the Pentagram New York partner whose graphic design work is noted for crossing the boundaries of media, discipline and culture. Her work draws on references from a diverse range of cultural, historical, aesthetic and technological sources. 

For full program information and to get registered, visit the ‘Above the Fog’ website.

For more information about SEGD, visit them online.

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