The awards are changing slightly this year, with the introduction of no less than 5 new categories, including social impact design.


“In 2010, the jury decided the concept of the designer’s responsibility towards the world, its people and their cultures must be a more important part of the criteria for excellence in the awards. Now for 2012, there will be a new category added to reflect the profession’s deepening interest and commitment to help solve some of the world’s larger systemic issues,” explains Clive Roux, CEO of the IDSA.

“These issues have not been given as much attention as the incremental solutions for more mainstream mass-market products. This shift mirrors design’s shift from the position of styling in the middle of the last century, to a core problem solving and value added methodology for businesses today,” explains Roux.

Each year IDEA are awarded for design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts.

“Leading designers in the profession judge the awards in a peer review process. And the jury determine what the conditions for excellence are. Over the past two years that definition has been radically changing in line with design’s changing position in corporations,” says Roux.

“Great design makes sense and makes complex things tangible, beautiful and meaningful,” said IDEA 2012 jury chair Rhys Newman, head of advanced design at Nokia. “IDEA represents a genuine recognition of quality, impact and influence of great design not just for what design is now, but for the value design will have in the future.”

With social impact design being a timely and welcome new award category, the other new categories cover design for the bathroom, spas and wellness, gardens and the outdoors, kitchens, living room and the bedroom.

The awards program honours products that have been in distribution and available for sale, anywhere in the world, between February 2010 and February 2011. And for the third year, The Henry Ford in Dearborn, Michigan, will house the winners in its permanent collection.

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