It is recognised world wide for its swing top bottle. However for a number of reasons the old swing top bottle has been going out of fashion.

Grolsch approached FLEX/the INNOVATION LAB to create a new type of relevance for the brand and the bottle.

The project for FLEX was to design all of the primary and secondary packaging for Grolsch including a new swing top bottle.

Curve speaks to Ronald Lewerissa, creative director for FLEX about the successful facelift of this iconic brand, in Curve - Issue 36.

comments powered by Disqus

More Posts

KeepCup coffee glass

KeepCup the reuseable eco cup, started in a Melbourne cafe, with too many disposable cups. From a hometown design market to coffee shops in Reykjavik and design stores in Valparaiso, KeepCup has made an amazing journey.

Rest, You
Vaska laundry liquid bottle design

Vaska laundry liquid bottle design

Green laundry detergent company, Vaska recently teamed up with San Francisco based design group, Studio Backs, to create this refreshing range of laundry detergent bottles.