The 2012 BraunPrize, is an initiative of Braun, a member of the P&G family of brands.

It emphasises the importance of industrial design and innovative well-designed products that can improve everyday life, for people world-wide and represents the trademark design of Braun.

“The BraunPrize remains hugely important for Braun and the design community in general. Since Erwin Braun developed the BraunPrize competition in 1968, our aim has been to find and promote new design talent who would continue to challenge norms, develop their own unique perspective and forge exciting design innovations,” said Professor Oliver Grabes, Braun’s Head of Design and Chairman of the 2012 BraunPrize Jury.

“From the 10 principles of the iconic Dieter Rams to inspiring Jonathan Ives, Braun has an impressive design heritage that is founded on beautiful, intuitive design. I’m also thrilled that the 2012 BraunPrize will again be supported and endorsed by Icsid, the International Council of Societies of Industrial Design,” explained Grabes.

This year the BraunPrize program returns with some new initiatives, including the introduction of a new sustainability award that rewards design for sustainable solutions for everyday life.

The 2012 BraunPrize will also launch national BraunPrize winners, to highlight the best design talent in individual countries.

The total prize money has been raised to a figure of USD100 000.

The carefully selected international award jury will include renowned design experts Naoto Fukasawa, Jane Fulton Suri, Professor Anne Berger and Dr Dirk Freund.

“P&G’s mission is to touch and improve the lives of more people, in more parts of the world more completely. The Braun brand helps to fulfil this mission with products of outstanding industrial design and through the famous BraunPrize,“ said Phil Duncan, Global Design Officer at P&G.

“In evolving the award further, we want to ensure the BraunPrize not only provides a showcase for those design students and professionals who want to pursue a career in design, but that it also encourages design enthusiasts outside of an academic or professional context to enter. This competition isn’t just about nurturing and fostering talent, it’s also about opening up the accessibility of design to more people around the world,” added Duncan.

Design students, professionals and design enthusiasts are invited to send their product concepts (sketches, images, technical drawings, animations, movies and a product description) to Braun by March 31, 2012.

Winners will be announced at the BraunPrize ceremony on September 26, 2012 in Kronberg, Germany.

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