Each year an international jury of renowned designers and design experts from all over the world gathers in Singapore to review and evaluate the submitted design concepts according to criteria such as degree of innovation, functionality and usefulness.
“In a time where virtually everything is technically possible, creativity is an increasingly important asset,” says Werner Aisslinger, member of the jury for 2007. He stressed that design is not just about shape, form and colours – but a product’s concept.
Announced late last year, eighteen winners received the distinction of ‘red dot: best of the best’ and these were automatically nominated for the premium award – the ‘red dot: luminary’.
Saab’s Aero X Concept Car, designed by GM Europe Design, won this award for its fighter-jet styling with an environmentally friendly heart.
The red dot: future initiative, promotes the winning design concepts as viable projects ripe for development via international exhibitions and direct presentations to companies in Singapore.
Six companies from Singapore have committed to the red dot: future initiative as commercialisation partners: Meiban Group, Pico Art International, Gencast Design, Stikfas, Gregory Ong & Co and DesignExchange.
The LANXESS prize was introduced this year to support the winning concepts’ commercialisation. It is sponsored by LANXESS, a specialty chemicals company.
Worth SGD12 000 each, the prizes were awarded to UNITED_BOTTLE, by Instant Architects, and ABRACADABRA, by Lee Jung-Hyun, Chae Won-Sik, Rhea Jeong. The funds will be used by the winners to defray costs relating to intellectual property protection, proto-typing and other aspects of commercialisation.
All winning concepts are on show in a year-long exhibition at the red dot design museum in Singapore. The museum is part of the red dot complex called Traffic, formerly the headquarters of the traffic police. It now houses the red dot museum, interactive spaces for conferences and forums, design agencies, restaurants and a venue for installations and exhibitions.
The exhibition will also travel to the red dot design museum in Germany for four weeks.