The total number of entries in the 2005 awards reached over 2,000 from thirty countries. The awards were presented on the first day of the CeBIT trade exhibition in Hannover.

The judging panel consisted of twenty-one international judges from London, Korea, the US, Germany, Japan, Italy, Taiwan, Netherlands and Switzerland.

The products were judged against criteria for design quality, workmanship, materials, degree of innovation, environmental friendliness, functionality, ergonomics, safety and brand value.

Observations by the judges revealed a growing international awareness of design indicated by entries from countries such as Brazil. There were fewer products in the furniture and medical technology categories and a new trend towards accessory products.

Many entries from Taiwan, Korea, Japan and China were submitted. Organisers commented that this was influenced by the iF design award program in China.

According to Fritz Frenkler, chairman of the jury, from f/p design in Frankfurt, there is a positive tendency towards a new simplicity among electronics products, towards clear design without any add-ons.

“The pure product can be judged on the basis of its own product culture and own visible product appearance – making an isolated focus on surface design increasingly discredited as an approach,” he noted.

Bill Moggridge from IDEO in Palo Alto commented: “There is an observable tendency for people to focus less on technology and more on style when selecting things like mobile phones and MP3 players, but also other electronic appliances as well.

"‘Personal products’ are taking the market by storm, which is opening up new options for the way we design and use products.”

August 15 is the early bird registration deadline for the iF product design award 2006 and September 15 is the final registration deadline.  

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