“Designers have a deep understanding of the entire product range and what the whole range will look like into the future. As designers we have these very clear pictures and visions in our heads, and nobody else has this with such clarity. Designers are able to look to the future much more easily than others. So they have this great advantage over other specialist members of a team.

“Designers also understand users very well, which is a very important part of the design of any vehicle. Compared to marketing people – who are skilled in knowing what people want now – designers have incredible foresight. Designers have the imagination and understanding of what products are suitable for a particular application and what people will appreciate in the future.”

Curve Issue thirty-five, 2011
 ‘Peter Schreyer’ by Belinda Stening

read the original article

comments powered by Disqus

More Articles

World first baton for longest relay

World first baton for longest relay

One of the great traditions of the Commonwealth Games, the Queen’s Baton Relay, symbolises the gathering of countries across the Commonwealth. And for the 2006 relay, a Melbourne industrial design consultancy has created a world first baton to carry the Queen’s message to the athletes.

News, Play
Richard Seymour

Richard Seymour

Richard Seymour, product designer and co-founder of London-based 
SeymourPowell, was in Melbourne for the AGIdeas Conference in April. Seymour’s upfront and direct style of communicating makes him popular amongst designers and those who have heard him speak.

Share, Work

Taking stock

How far can the protection of an iconic design extend? In a decision that has been criticised as yet another example of intellectual property (IP) laws gone mad, Getty Images has been successfully sued by the heirs of Le Corbusier for infringement of copyright.

Share
Charles Wilson

Charles Wilson

Charles Wilson, a Sydney-based furniture designer, tells Curve’s Belinda Stening about his recent success with a candelabra, his take on the creative process and his long-term relationship with furniture manufacturer Woodmark International.

Rest, Share