“Designers have a deep understanding of the entire product range and what the whole range will look like into the future. As designers we have these very clear pictures and visions in our heads, and nobody else has this with such clarity. Designers are able to look to the future much more easily than others. So they have this great advantage over other specialist members of a team.

“Designers also understand users very well, which is a very important part of the design of any vehicle. Compared to marketing people – who are skilled in knowing what people want now – designers have incredible foresight. Designers have the imagination and understanding of what products are suitable for a particular application and what people will appreciate in the future.”

Curve Issue thirty-five, 2011
 ‘Peter Schreyer’ by Belinda Stening

read the original article

comments powered by Disqus

More Articles

In the bag

The Voltaic Generator Solar Laptop Charger is a solar-powered laptop bag designed by Voltaic Systems,

Work
Head First

Head First

Roberto Ziliani loves talking about his lighting company, Slamp. But forget about the typical president and business owner’s approach to the press – about the careful consideration about each word that is pronounced, about the continuous effort to pass on the proper message and about the reiteration of core business values.

Rest, Share, Work

Learning the ropes

Globally, the roles played by industrial designers are shifting as they adapt to the enormous changes afoot in the manufacturing environment – changes that are happening fast. The challenge for educators is to stay ahead of the trends and produce graduates who are prepared for what they find in the workplace once they get there.

Share
Race for Melbourne’s baton design

Race for Melbourne’s baton design

Melbourne’s 2006 Commonwealth Games will provide an opportunity for local designers to display their talents to an international audience. And one of the most sought after projects is the design of the Queen’s Relay Baton.

News, Share