“I am very curious and consume information like crazy. I daydream a lot and I refuse to separate design from real life. In business, I follow Marc Aurel’s advice to leaders: ‘Be royal in what you do, but don’t expect to be popular’.

This isn’t as easy as it sounds. I am driven by my mission to give culture and creativity a more prominent place in business and in our society. This means that we creative people have to be more competent when it comes to business, money and management. And we need to be less egotistical – design is about elitist collaboration.”

Curve Issue twenty-three, 2008
 ‘Advocating holistic design’ by Belinda Stening

read the original article

comments powered by Disqus

More Articles

Millmii pepper grinder

Millmii pepper grinder

You may not think that the world needs another pepper mill – there seem to be so many in every shape, size and format already on the market.

Rest

Ken Cato AO

Co-founder of design firm Cato Partners On building a strong international profile for his 
business

Share
A new direction

A new direction

Braun recently opened its doors to media and friends in an event marking new directions for the brand, announcing a new chief of design and the celebration of the 17th BraunPrize student awards.

News, Share

Going global with awards

This year the Australian Design Awards (ADA) will undergo a transformation. In response to the fact that design is now a global activity, it will cover all professionally designed products sold on the Australian market, regardless of where they were designed.

News, Share