“I am very curious and consume information like crazy. I daydream a lot and I refuse to separate design from real life. In business, I follow Marc Aurel’s advice to leaders: ‘Be royal in what you do, but don’t expect to be popular’.

This isn’t as easy as it sounds. I am driven by my mission to give culture and creativity a more prominent place in business and in our society. This means that we creative people have to be more competent when it comes to business, money and management. And we need to be less egotistical – design is about elitist collaboration.”

Curve Issue twenty-three, 2008
 ‘Advocating holistic design’ by Belinda Stening

read the original article

comments powered by Disqus

More Articles

Showcase for materials

Showcase for materials

The Materialica Design Awards, are an important showcase of Europe’s top design using new material applications. The awards are considered a platform for product engineering and product design in Europe and provide an important stimulus for industry.

News
Floating on air

Floating on air

Chicago-based design group Beyond Design, working for their client Aero Products International, won a red dot award for product design this year for the Aero Pakmat®.

Rest, You

Valentin Spiess

There is no global event that Swiss engineering wizard Valentin Spiess of iart has missed.

Share