776 MOTION is not just clothing. It incorporates patented visual biometric anatomical markers, or pivot points that provide real-time visual feedback as to how an athlete is moving, including their technique and form.
MOTION comes with a free Companion app that provides instructional content about which markers to focus on for correct techniques for specific movements. It also features live video comparisons for analysis and a slow motion frame-by-frame review function.
“MOTION focuses attention on the key points on the body that inform correct technique, form and function. For the individual this means higher quality movement, while coaches are able to identify how well their athletes are performing a task in real-time without a screen,” said 776BC co-founder and Australian Olympic Silver Medal rower, Cameron McKenzie-McHarg.
Over the last two years, 776BC and partner BAT Logic have worked to bridge the gap between traditional scientific analysis techniques using cameras, 3D modelling and electronics and real-time biomechanical analysis. 776BC MOTION is a simple low cost movement analysis solution, easily understood at all levels of any sport.
Biomechanical analysis requiring precision technology has become almost entirely exclusive to sports scientists working in elite sporting institutes.
For young athletes and enthusiastic amateurs having biomechanical knowledge can enhance the enjoyment of their training and involvement in a sport. Visual feedback is one of the most effective ways to modify an athlete’s technique. MOTION’s anatomical markers focus attention on pivot points and specific lines when you move.
“MOTION offers a clear performance benefit for any sport that involves technique and form. As a showcase of this fact, we are proud to be the Official Apparel Partner of the Australian Rowing Team for the next Olympiad in Tokyo 2020,” explains McKenzie-McHarg.
Watch MOTION in action