For almost 60 years, the Red Dot Award has been selecting the best in industrial design from various industries in this world-renown independent competition. This year, there are 23 product design categories and with a 5 February cut-off date, the deadline for entry is looming.

Industrial designers and manufacturers from around the world are realising what the essential criterion for consumers’ decisions to buy is: design. Industrial design is so much more than just aesthetic beauty.

“The big brands identify the Red Dot Award more and more as an achievement barometer for their own power of innovation. With good cause, companies such as Lenovo, Walter Knoll, BMW or Apple participate in our competition annually and face the international comparison,” said Professor Dr Peter Zec, initiator and CEO of Red Dot.

“They trust the well-founded decision of the Red Dot jury, which provides them ideally with a highly respected quality seal, but also with new inspiration for improving and developing their products further.”

The awards serve as a cross-sectoral comparison. For many industries, there is enormous competition – such as in the communication sectors as the market floods with an unimaginable multiplicity of smartphones tablets or notebooks. Manufacturers and industrial designers need to distinguish themselves from their competitors and generate unique selling points in order to assert themselves in the long term.

The winners are honoured in an awards ceremony on 7 July in Essen’s opera house, and a special four-week exhibition of the award-winning products follows, running from 8 July to 3 August in the Red Dot Design Museum Essen on the UNESCO World Heritage Site Zollverein before they become part of the permanent exhibition.

Registration is open until 5 February and Red Dot invites companies and industrial designers to enter their current products and projects.

Find out more and register online.

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