The German Design Council has release a book titled The Major German Brands in celebration of its 60th anniversary. Showcasing design-oriented and sustainably successful companies, the book includes the respective history of their brands, as well as informative essays pertaining to topics such as ‘Design at the service of business’, ‘Added brand value through design’ and Brands & employees’.
The book was premiered at an exclusive gala dinner held in Berlin. The capital city was selected as the venue for the event to serve as a reminder of the official parliamentary mandate of the German Design Council, which has been committed to conveying the significance of design as both an economic and cultural factor to the wider public since its establishment over half a century ago.
“The German Design Council has successfully contributed to the advancement of brand and design development in Germany and the promotion of newcomers for 60 years,” said the president of the German Bundestag, Prof. Dr Norbert Lammert, commending this commitment and the anniversarypublication.
An independent and internationally operating institution, the German Design Council supports firms in efficiently communicating design expertise while also aiming to enhance the understanding of design among the wider public.
Established 1953 on the initiative of the German Bundestag (the lower house of German parliament) as a foundation, the German Design Council is committed with its competitions, exhibitions, conferences, seminars and publications to furthering excellent design. Approximately 200 firms from Germany and abroad are members of the Council Foundation, with a combined worldwide staff of over 1.8 million.
“Congratulations on the anniversary and I wish this book many readers, who will embark on a time travel through design worlds that reflect the past six decades and hint at future developments,” said Lammert.
The Major German Brands is available now and can be ordered online.