The International Council of Societies of Industrial Design (Icsid) announced its alliance with the Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool), which has been selected to host the next Icsid Interdesign, to take place in Mumbai, India, in February 2014.

The theme of ‘Humanising the Metropolis’ will see the Interdesign workshop aiming to design solutions that address critical service issues in the city, with the goal of enabling the metropolis to become self-reliant on its resources, while also increasing the citizen’s sense of pride.

“In the context of emerging economies, Mumbai presents numerous opportunities for a dialogue about infrastructure, housing, sanitation, mobility, education and healthcare, to name but a few,” stated Icsid President, Professor Soon-in Lee.

“This term, an outstanding proposal was put fourth by the WeSchool that demonstrated the challenges of this densely populated city and a desire to work towards the betterment of its communities through an inclusive process. In selecting their proposal, we hope to help the city bring forward a substantial level of affordable solutions to address some of these critical issues.”

The practical approach to solutions should encompass a global outlook, explains WeSchool Group Director Prof. Dr. Uday Salunkhe. “The needs of our society and the world at large urge us to see things from multiple perspectives and discover the synergies among them. Taking a cue from nature, growth of any kind has to be holistic,” says Salunkhe.

“Focusing on only one or two aspects of development will factor in deformities in the creation. Problems, when analysed from a single perspective, may only prompt incremental improvement. However, when explored from multiple angles, opportunities for radical innovation present themselves and that’s what fires growth in organisations, society and nations,” he explains.

Interdesigns, throughout the years, have allowed Icsid to cultivate collaboration with a variety of organisations and government agencies with a broad selection of design experts to work together to find design solutions to everyday challenges.

Proposals are assessed based on their ability to focus on the vision of Icsid to contribute to the social, cultural, economic and environmental impact of design on the world. Relevance of the theme, its application in local and global settings, and the proposal’s ability to elevate the role of industrial design and design thinking as it applies to the resolution of the issue at hand are all examined during the selection process.

The Interdesign involvement is limited to a group of 30–40 participants. Among them will be established and aspiring design professionals who commit to a labour-intensive workshop to assess, synthesise and formulate concrete solutions for implementation.

“Participating in an Icsid Interdesign is a gratifying experience for any designer to rediscover the direct benefits of our profession, contributing design for a better world,” says Professor Lee.

Over the next 11 months, preparations for the two-week workshop will take place, during which time Icsid and the WeSchool will launch a call for participants. Information about the program and its timeline will be available through Icsid.

For more information, contact:

Ms Allison DaCosta – Project Manager, Icsid
Phone: +1 514 448 4949 x 235
Email: adacosta@icsid.org

Dr Pradeep Pendse – Dean IT / Business Design, Welingkar Institute of Management Development and Research
Phone: +91 22 2419 8405
Email: interdesign@welingkar.org

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