In three years more than 2 million KeepCups have been sold. Starting from KeepCup headquarters in downtown Fitzroy in Melbourne, Australia, the business now has offices in San Diego and London. KeepCups are currently exported to 32 countries.
KeepCup founders, siblings Abigayle and Jamie Forsyth, are continuing on their mission to rid the world of the 500 billion disposable cups they say are manufactured each year.
“We think of ourselves as category disrupters,’ says Abigayle Forsythe. “We are buoyed by this recognition from our peers in the business community.”
The colourful Keep Cup has experienced rapid growth based on the development and manufacture of a unique product in a new market.
The Forsythes have worked hard to gain international market penetration, with a strong focus on marketing and positive user experience.
The pair say the three key interests for KeepCup have been and still are - “appreciation of good design, sustainability and quality coffee.”
The KeepCup is proving very popular with coffee roasters and coffee makers worldwide. KeepCup sponsored the 2012 World Barista Championships held in Vienna last month.
Commenting on their exciting award win, Abigayle said, “The award process has been rigorous and we have already set about applying the learning to ensure that our ethos of positive sustainability continues to underpin every facet of our business.”