A high-profile red dot exhibition is currently showcasing the red dot best of the best as part of the 2011 Taiwan World Design Expo.

With a history spanning more than 50 years, the red dot award: product design is one of the most important international product design competitions.

The red dot award: product design winners for 2012 will be announced at the red dot gala presentation night on 2 July 2012 in Essen, Germany.  Finalists are published in the red dot design yearbook each year, an international reference work for excellence in product design.

Prof Dr Peter Zec, founder and CEO of the red dot, explains how stable values are hugely significant, especially in uncertain economic times, “Reliable indicators to set oneself apart from the competition are particularly valuable in phases of weak economic development.

“The red dot has been a globally recognised seal for excellent design quality for decades now. Consumers immediately recognise the distinctive logo – and it aids their decision in favour of a certain product.

“This is because the red dot stands not only for excellent design achievements but also for continuity and reliability. For companies, it is now more important than ever to win over undecided consumers for their products.”

The early bird registration period runs until 9 December, 2011

Regular registration period - 10 December to 20 January, 2012

Late entries are accepted until 8 February, 2012

For more information go to www.red-dot.de/pd

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